You know I’ve been getting a lot of questions information marketing and how can it help my clients improve their online marketing.

My response has always been the same, in stating that information is the only “Real” way to really make a difference to long term rankings and success for their businesses.

People then go on to ask me, “Is there an easy way to create those 150 odd pages of content?” and my short answer is “No, not if you want to be completely unique and most authentic in your education of your market”.

You’re much better off writing your own content from the knowledge in your head, than having a writer do it for you, and believe me there are tonnes of great writers out there, I’ve used quite a few of them but have never, ever, been as happy with the articles from even the highest paid writers.

WHY?

Because the writers don’t have your mindset and style, they don’t have the depth of knowledge you do about your business and even if they do, they cannot angle their message as personally as you do.

This leaves you feeling frustrated, and thinking that you should have written the darn article yourself and “You Should Have!”

You’re in business for long term growth, therefore every ounce of effort you put in now means that down the track you’re going to experience exponential results for your effort.

The great thing about information marketing is you can re-purpose it to fit many different formats, creating ebooks, blogs, article marketing posts, videos, audios and podcasts, seminar series and even full blown e-products that you can sell for hundreds if not thousands (depending on how much information you amass).

This of course is a gradual process, and I would recommend you first get hold of Site Build It and also look into creating a wordpress blog, which you can re-use the articles you make from your Site Build It website and quickly re-work some of it and you have unique information for your blog.

Then the next step is to pump those articles out into article hubs such as Submit Your Article which is really kewl and allows you to go through a 10 minute process of what’s known as “Spinning” your article into many new versions all at once and then submits to the top 100 or so article hubs on the net (the premium article hubs) and it’s all controlled completely by you, I use this process and it brings enormous results over time.

The other very good article marketing program is called Article Marketer and it allows you to only use one version, but it submits that one version to thousands of article hubs and really completes the process of submission that Submit Your Article doesn’t cover.

Between all of the above methods of information marketing you will create greater exposure and targeted traffic to your existing website that may not be drawing much traffic, or you could monetize (make money) from these information sites directly.

There are many ways of monetizing and that will be for another day.

I invite you to comment and let me know what are some of the challenges your having with information marketing, how are you overcoming these challenges, and what are you doing in general with your information marketing.

I look forward to hearing from you.

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