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Making Your Marketing Strategy “Change Proof”!

I’ve been recently helping a group of internet network marketers who’s company shall remain anonymous, which has thrown a spanner in the works for it’s members globally… Why?

Well, imagine for a moment, creating a strategy around your home business opportunity or franchise and for the governing body to all of a sudden change the rules by stating…

“You can’t use any of our material, reference our company at all, use our company
name or brand in your sites, marketing or intellectual property, claim bank statements of income, have any unfair advantage that encourages sponsor shopping and no direct links to our website”


What would you do if you’re company or franchise opportunity did that to you?

Do you have any ideas on how you might recover from such a seemingly large blow? And for some of the top leaders in that company it is a big blow, because all their marketing, articles, videos, audios and other social marketing to this date (some of it years and years old) must now be tracked down and all taken offline.

Here’s some ideas I put together to help the already established and new members looking to setup their web strategy, so that they will never again be held hostage to company policy change.

  1. Find out the “WHY” behind you joining this company, what was it that made you passionately join them?
  2. Take that “WHY” and workout how you can position yourself in such a way that is helping others, while building that “WHY” into your own brand and company.
  3. Position yourself in a niche around your “WHY” and then begin creating content on the “HOW”…
  4. Take the “HOW” and expand upon how it helped you with your life directly, how it’s helped others lives and also the training that you provided and would now like to provide others with.
  5. Invite people reading your site about you, your “WHY” and “HOW” to contact you so you can possibly help them with a “No-Pressure” conversation.
  6. Take your company’s training, products, services and create your own similar versions of them on a lower end scale, and then offer your main company that you represent as your upsell offer (but don’t yet talk about the business opportunity yet, unless they are seeking an opportunity, becuase this comes later once they experience the product and “YOU” personally, people will stick with you if they like you first and foremost).
  7. Finally, once they’ve experienced it all and what you can do for them, show them how much more there is, by taking bits n pieces of the company your with, and showing it’s best points of the presentation and throwing the “Hypey” parts out the window.

The above process will not only see you position yourself as a highly unique, intelligent and effective leader, but it will also “FREE” you up from ever being held hostage to a governing company again.

By creating your own company from scratch around the solutions your opportunities products / services solves you can begin to take back your own power as a serious net entrepreneur.

You will call the shots, you will create your own processes and use the company that you’re with to “YOUR” best advantage, rather than the other way around which is what has just happened with the company in mention in this post.

This can happen quite a lot with home business style opportunities, they let the distributors do what they want for the first few years to get out there, create backlinks to their site, amplify the brand name and then make them withdraw everything they’ve done in the name of the company protecting it’s brand (but at the same time winning on exposure from the efforts of its distributors to date).

Not an entirely fair, or even pre-planned set of events I don’t think, but devastating to those agents who have built their marketing funnels around it none the less.

I’ve said this before and I’ll say it again, the only way you can really stand out and position yourself “AWAY” from your companies policies is by differentiation of you, your products, your services and how you can help through “information marketing” which the internet search engines really love, and the information is about you, so it’s your own intellectual property that no-one can ever tell you to take down.

That’s how the big wigs of the internet network marketing industry are getting ahead, bringing in leads and growing their businesses without ever talking about their main opportunity.

I hope this has helped you shine some light on “Change Proofing” your company and business strategy for your chosen opportunity, franchise or company your working with.

Take it in, use it and it will see you succeed in the long term.

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Part 7 - Advanced Tactics & Marketing Strategies

The essence of running a successful business both online and offline is “testing & measuring” and you’ll realize that many of the most profitable companies, entrepreneurs and marketers are “Fanatical” testers. You’re about to learn how to setup testing systems for your website(s) and offline marketing systems so that you can “continually improve” and virtually guarantee your success. If you don’t test and measure, you could be in the exact same place in 10 / 20 or 50 years time in your business as where you are now, or worse you mightn’t even make it that far because everything you tried didn’t work and you burn out.

If you only do one thing, take the marketing campaigns, sales approaches and letters, layouts of your website (and physical showrooms if you have them), basically test everything… Online and off, it’s called split testing and it’s quite ofthen the difference to you just getting by, or really rocketing forward in your business.

Unfortunately, improvement processes are going to cost you an investment in both time and money, however, how quickly you become efficient at such process, by discovering which ones are the best value and most effective is something I can help you with for free. I’ve given you some instructions for some very effective resources below that range in value from fifty bucks up to a couple of thousand. I myself have used every single one of them and “know” they work otherwise I wouldn’t be recommending that you part with your hard earned money.

I firmly believe that as we are “Serious” business people and entrepreneurs we can’t just sit back and let the competition take the lions share of the market we’re trying to dominate. There is plenty to go around, it’s just how efficient we are at getting there and knowing where to invest to get the maximum results.


Strategies For Continual Improvement

There’s a few things you need to do for continual improvement on your website. The first thing I would recommend you do is have a look at a website by a testing fanatic and someone who puts out amazing information by the name of Michel Fortin. He has a tonne of free stuff on his website and allows you to read his weekly posts, which have great information in them for free. I would also have you pay particular attention to a book on his site called “10 Percent Conversion Rate” which has a tonne of practical experience and know how from split tests, that will save you time and money with where to start on your testing.www.The-Copy-Doctor.com and get your lifetime membership where Michel, who is a top copywriter (as you’ll find out) does video reviews of websites for you to watch, learn and implement new ideas from.www.SuccessChef.com.www.Conversion-Doctor.com and get a free video where he actually does an informative video analysis of a client of his.www.Online-Website-Reviews.com.

The next level up from here (and I’m also a life time member of this service) is his site called “The Copy Doctor” you can find it here

The very top level of learning at Michel’s site is called “The Success Chef” and it offers proven formula’s for generating income online, right down to the nitty gritty detail. This is a program that myself as a serious attraction marketing specialist, have taken the lifetime membership and it while it may seem to be a lot, it pays you back in tens, when it comes to saving you time and money (because time is money). You can check this top level program out here

If you want to have a service setup for you, then I would suggest a whole different approach. Another person who is highly acclaimed online is a guy by the name of Eric Graham (known as the Conversion Doctor) you can learn more about him at

Last but not least, you can gain access to my own website review process for a quick overview, becuase the above services are quite high-end and a fair investment. I’ll do a brief 20 to 30 minute website review of your existing website for $97’s… You can find out more about this review at my website for this service

For those of you who are deadly serious about making the most out of your attraction marketing process, if you decide to become a part of the Synergy-Biz-Net.com program (which I’m also a part of), then I’ll offer you the above Online Website Review (worth $97’s) and personal attraction marketing mentoring (worth $180 / hour) all for a monthly fee of $47 / month for networking in the Synergy-Biz-Net.com networking program.www.Magic-JV-Solutions.com where you can search for others in your industry, however not local to you, and cross promote each other.click here for more information on this system.Daily Marketing Ace” website by clicking here. They are very thorough and offer tremendous knowledge to add to any business owners marketing knowledge and best of all the information there is free, unless you see something you like and decide to purchase one of their excellent information products like the iMos system above.

By learning and watching the top gun marketers (a lot them I’ve worked with and learnt from personally) you’ll begin to immerse yourself in the world of marketing, split-testing, autoresponders and web copywriting. And you will improve over time, and if it’s not for you to do yourself, you have access to people like myself and others to guide you personally.

On top of this, by creating a system where you build online and offline contacts, via systems built on a global scale, release “virus like” information that is spread through the internet and local community, you can’t help but be successful over time within your business(es).

There is also some other final strategies that make the top online (and offline marketers) highly successful in dominating their niche market. And that is they heavily network and do Joint Ventures with other complimentary industries. The place online to create joint venture partnerships effectively is called

Please don’t understimate the power of this strategy, this is how the top internet marketers can make millions of dollars overnight, it’s not just from their list, they promote to all their affiliates and super affiliates, as well as their colleagues who have 100’s of thousands, if not millions of people on their list and they make incredible amounts of sales becuase of it.

Finally, because there is only so much information I can give you in a short 7-Step course, is the essence of any online or offline businesses success. And that is one of “systems” I have worked with and brought business up from virtually scratch, and every client I’ve consulted with I’ve got them to work through building a system map, mind maps, and blue prints of all the areas in their business.

Please don’t overlook the “Massive” importance of this step. A gentlemen on the internet by the name of Rich Scheferen, launched a program worth several thousand dollars in Miami that I attended and he filled the room with “Ultra-Serious” business people from all over the world (I travelled from Australia, just to be there for the weekend) it’s that important.

I’ve found that businesses that systemize their processes, are ones that make massive jumps forward. And I found a system that is a great starting point for you, it’s called the iMos system (Information Marketers Operating System)

For free daily information and a plethora of knowledge on marketing, systems and internet marketing and education go to the ”

 

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Success Wish

This concludes the 7 step course for improving your attraction marketing process, over time I will be adding more and more information to this free course, so that you gain even more “Real Value” from it (this is just the beginning).

I hope this has been a valuable course to you and helped you understand the online / offline world and how they dynamically fit together.

To your “Attraction Marketing” success,

Adam Price.

Part 6 - Strategic Alliances

Once you create a sizeable list of subscribers who now trust you and have bonded with your personality, style and expertise it’s time to deepen that by giving them even more “value”, you do this by bringing in quality outside complimentary partners to work with. This is most often done via Joint Ventures and Affiliate Program products or services.

You have two options for developing strategic alliances, the first is developing a way to find and work with other complimentary (non-competitive) providers of quality programs. By developing your relationships with top quality and well known people within your industry and doing joint ventures with them, you’ll also position yourself as an expert and in many cases you can ride of the coat tails of the giants and create a real flurry of sales and optin activity from it.

I’ve written 2 books on how to create joint ventures both online and offline, these are recommended reading for this course so you can move forward and begin to really hit the big time with your business.

1.    Powerful Offline Marketing - Download it here.

2.    Successful Joint Ventures Revealed - Download it here.

The second way you can begin flooding your target market is by finding what’s known as “Super Affiliates” otherwise known as hotshot’s, rainmakers, super salespeople. These people exist and if you list your product or service online in hubs called affiliate directories such as:

1.    www.ClickBank.com

2.    www.CommissionJunction.com

3.    www.Paydot.com

4.    www.AssosciateDirectory.com

5.    www.5StarAffiliatePrograms.com

Which are mostly free programs that allow you to list your products in their directories, and there are affiliates who take these new products / services such as yours and run with them, and if you structure your affiliate payouts well enough, you can make massive sales through others selling them for you.

Profitability Tip

If you’re really serious about finding Joint Venture partners and blasting your product, services and promotions to a new level then you might wish to look at www.Magic-JV-Solutions.com this is a program that allows you to search and be searched by others who have some serious credentials to JV with.


In Part-7 You’ll Learn More About -
Advanced Tactics & Marketing Strategies

Part 5 - Traffic Generation Strategies

Once you’ve setup a base system and have all the basics in place, i.e. you have a basic website or blog presence, getting a good flow of traffic, have an optin offer and collecting names, have low barrier to entry products for your visitors and finally back end upsell and distribution systems. You’re ready to begin adding to your basic platform (which should be making sales) before you move onto the advanced systems. If you haven’t got a good percentage of visitors to optins and optins to sales, you need to revisit your basics and plug the holes in the bucket first.

Of course, knowing the following advanced tips, strategies and tactics in this step and step 7 will help you in your tweaking process, so I recommend you go through these steps anyway.

What you’re about to learn about is called “Viral & Stealth Marketing” which when implemented skillfully, you can generate massive amounts of “word of mouth” and “online buzz” from your marketing.


Instructions

Here’s a list of advanced topics that I’ve written, which I encourage you to freely download and share around with your colleauges, they contain some excellent strategic and profitable ideas when you implement them on a solid basic foundation.

1.    Viral Traffic Generation - Download here.

2.    Creating an Out Of Control Traffic Virus - Download here.

3.    Huge Web Traffic - Download here.

4.    Quick & Easy Ways to Boost Your Business Profits - Download here.

5.    Relationship Marketing with Emails - Download Here.

6.    Think & Grow Rich for Internet Entrepreneurs - Download Here.

7.    Traffic 2.0 - New Generation Tactics for Bigger Profits - Download Here.

8.    Secrets to High Profit Websites - Download Here.


Profitability Tip

Here’s a really great tip that I, by chance, stumbled upon and it involves a free resource where you can go and learn as much about internet marketing and also offline marketing as you wish. Go to www.Website-Buildit.com and become an affiliate of thiers for free, to signup as an affiliate at their site, simply go to the website buildit address above and look at the top of site and find the icon that has the term “affiliates” underneath it. Click on that and put in your details, and once you get your login details you’ll gain access to a world class marketing system of Site Build It. There you’ll find guides, ideas, tips and steps on how to market using the latest up to date (and very stable long term) marketing ideas there are today, as well as gainin access to a forum where you can ask questions about it, it’s an extremely powerful and a rather unknown source of learning about online marketing.

Actually, if you find some of the best online marketers websites in the world, and become a student of their marketing process, by watching how they write their websites, how they construct their marketing process and most importantly by joining their free affiliate programs, you’ll learn their secrets they themselves use to promote their business. They want you as an affiliate to succeed, so of course their going to give you their “Proven” systems and tactics that really “convert” visitors into sales… Take this advice, learn from it, and most importantly “ACT” on it, you’ll be glad you did.


In Part-6 You’ll learn more about -
Graphical Elements Creation

Step 4 - Effective Content Creation For Your Information Marketing Systems

Content creation is definately one of the most important aspects to creating any website. The secret is, not many top internet marketers ever create their own content, they either outsource it, or rely on what’s known as PLR (Private Label Rights) products which they can purchase to make thier life and content creation easier.

Now, while it’s always better in my opinion to write your own content (as you are the expert in your niche afterall), it’s not always practical if you’re not a full time marketer and espescially if you’re working a normal day job. The last thing you want to be doing is getting home to begin writing content for your marketing sites.

Therefore, there are a number of “very effective” strategies you can employ to save you time, and make your marketing very effecient.

Here’s a list of strategies I’ve used as well as writing most of my content myself (as I derive a full time income from my internet marketing websites):

PRL Websites & Pre-Written Niche Content Sites

PLR (Private Label Rights) is definately a strategy that is very useful in many situations, espescially if you want to save time, or build a fast amount of specialized information on the industry you specialize in fast. This is a completely legal way form of strategy, where you purchase other peoples writing and research and label it as your own, and it makes for a very good starting point to building your information base for articles and information marketing campaigns for visitors to your website, as well as offline newsletters, education and books.

1.    PLRpro.com - This is a monthly system that offers you a $1 trial for 14 days, if you decide you like it you pay $97’s a month. What you get each month is 11 niche PLR article packs that include 40 PLR articles in each pack, these articles are optimized for the search engines on certain search phrases that people look for. It includes graphics, sales letters, and web template that you can use instantly. This monthly membership is one of the choices of some of the top internet marketers and includes tonnes of tutorials to help you build your online presence, the monthly membership of this program dollar for dollar is unbeatable for the depth of content, graphics, sales letters and packages you recieve each and every month.To learn more about this please click here.

2.    Niche Content Packages - This service isn’t a monthly cost, it offers you PLR article packs of different sizes, subjects and niches, so you can choose exactly what you need for your site and only purchase “what you need” specifically. The standard of writing that these PLR articles offer is right up there with the best writers standards in the business. Once you choose the packages you want and purchase them, you’ll also recieve header and footer graphics, as well as 3 choices of book covers you can use in the event you wish to create a book from the articles. To learn more about what’s available click here.

3.    All Private Label Content - Here’s another site that I personally have used, along with the above three and find this one to be very useful as it offers targeted packages that I don’t need to be a monthly member of to recieve. I can just go in and purchase what I need from each niche for the one low price. To learn more about these pacakges and the niches they offer click here.


Article Writing & Editing Services

Article writing services are still the pick for many top internet marketing guru’s and leading marketers. Usually however, their services will range from $5’s per article up to anywhere around $80’s for a 600 word article and you do “get what you pay for” so be warned. Normally you need to look at articles in the vicinity of $15 to $30’s for good quality, completely unique for your niche.

You might also be thinking that you’re not a writer and you’ve never written well, I used to think that also. However you can also employ the services of an editor for your articles which is somewhat less expensive than having a writing team write the articles for you from scratch.

If you require such services I have a team who I know will write “top notch” articles, and or edit / re-write your existing articles for you at prices that offer quality articles, while not breaking your bank. Please email us at ArticleWritingServices@Magic-Minisites.com with your requirements.

 

Transcription of Audio

This strategy is often overlooked when creating articles, ebooks, reports and content and is extremely simple and cost effective to have done. Record an interview with someone, you could be the expert, or you could interview an industry renowned expert in your niche who isn’t a direct competitor. Once the audio is recorded and saved, you can send this recording off to an audio transcriber (search for audio transcription services in Google) and you’ll find plenty of quality transcribers who’ll do this work. Normally costs are very innexpensive at around fifty cents a minute, meaning for 30 dollars your going to have a 1 hour recording in written form, which is usually a very good way to package a product as a saleable item (with graphics) or as is in report PDF form for a free giveaway. If you bundle the audio with the written report (as some like to read, others like to listen) you could charge for it, depending on how rare the information shared is.

 

Video Content

Creating video online in the new buzz activity in 2008. If you want to learn how to create masses of targeted visitors to your website, then creating video’s and video presentations and posting them on the various video sites is a “Must”!

There is only one video creation service that I use and recommend whole heartedly and that’s www.Magic-Video-Marketing.com which is a service backed by the team at Traffic Geyser.

They teach you how to create, publish and distribute, quick and easy videos online to effectively get results. And that’s not their main activity, on top of their excellent video training resources, they offer you a video distribution service to over 35 of the leading video sites, as well as stripping the audio out of the video and submitting the audio tracks to what’s known as online Podcasts, Audio Sites, RSS feeds and Blogs. This will create a mass of traffic and backlinks to your website, where targeted and highly intereseted visitors will come to your website ready to investigate further and buy.

 

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So above, you now have access to the exact same resources and knowledge that the masters of marketing both online and offline implement to grow their businesses and education marketing systems in a time and cost effective manner. You can literally employ any of these strategies, no matter how busy you are, or how bad a writer you think you are and still run a highly profitable and rewarding business.

In Part-5 You’ll Learn More About - Traffic Generation Strategies

Step 3 - Backen Systems Creation

There are many elements for you to look at when creating an attraction marketing system, whether online in the form of a website, or offline in the form of a lead generation campaign. The critical things are always the same however, it’s just the methodology that changes in creating each system.

Below is the tools and steps you need to take to create a successful backend lead funnel system once you begin getting visitors to your website or leads to your business.

1.    Optin Process - The very first thing you need to consider in any marketing / sales conversion process is what is known as “Opting In” to your learning systems, or in the offline world it’s breaking down the “Resistance to Entry” into your trust building process.

So, when a visitor or lead approaches you, you need to have a “Free” or “Low-Cost” and high value proposition to gain their trust in your sales conversion process. I’ve actually written about how to write and effective optin page (or also known as a “Squeeze Page”) to collect names and build your list. You can gain access to this material right here.

I’ve also written an additional manual to help you develop even more visitors to your website and the methodology for doing that, you can gain access to this manual by clicking here.

Should you want to create your own optin pages easily checkout the marketing makeover generator software, I’ve even posted a video in this blog on how simple to use this software
is, it’s truly amaizng what you can do with it.

You may need a hand in creating your optin pages (unless you have some savvy with HTML) and you can always gain help very innexpensively at www.Magic-Minisites.com which is my very own marketing service designed specifically for attraction marketers, so feel free to contact me on the form on that page and we can work something out there if you wish.

2.    The very next thing you’re going to need after you create your lead capture mechanism (optin page) is a what is known as system that automatically sends out emails to them to deliver your education and information marketing to them. They call these an autoresponder system in internet marketing terms, and all basic systems require them.

The one that I use and recommend, mainly becuase it’s great for beginners to signup for free to begin with (no credit card required at all), and it allows for up to 10 contacts to be collected while you familiarize yourself with it, is called “iContact” and it’s very powerful and yet very simple to use and setup visit them here
www-iContact.com
.

All the setup videos and training are in there and should you require further help, I have a team who can set these up for you, with a minimum of fuss and minimum dollars.

3.    Once you have the optin and autoresponder list building programs in place, you then need to begin working out what it is you want to offer and how you’re going to package it. There are some very precise ways of doing this and complete systems wrapped around creating your own products.

Like anything, you should first create a couple of free to low cost products that will make it easy for people to learn more from you, with very “little” risk.

Some ideas you could use to create a very simple product to give away as a viral exposure building tool could be:

- A written report or ebook in PDF format or better yet, in a custom created ebook maker software such as “eBook Pro” whcih has higher quality security and fantastic marketing options (this is one of the programs I use for my higher end ebooks), check it out at: www-ebookpro.com.

- An audio recording, that can simply be recorded with Microsoft’s sound recorder. You may need to save the resulting audio file which will be saved as a .WAV file, which means it’s not going to be as easily distributable. This coudl be a recording of yourself reading some material you’ve written, or in the format of an interview of someone interviewing you or vice versa, it could also be a teleseminar scenario that you decide to record. So to burn this onto a CD or distribute it most freely online you’ll need to convert it to .MP3 format, which is one of the most popular for audio files. A great little bit of software that does this is called AVS Audio Tools you can purchase it here for a bit over $30AU and it’s truly worth it.

- If you know how to create a video and post it into the likes of YouTube, this can be a very effective way to build trust and “show” your visitors what you mean first hand. All you need is Windows Media Maker a basic camera and microphone, which you can pickup from your local computer superstore. Once you create the short video, then create an account at YouTube and upload it, then go and embed the video into your website. If you don’t know how to do this, there is plenty of instructions on YouTube on how to complete this, but should you require extra help, then you can learn more about video marketing at www.Renegade-University-Training.com or www.Magic-Video-Marketing.com.

Profitability Tip

A really useful resource is a product called www.InfoProduct-Dashboard.com and it’s a process that I’ve used before to flush out and entire product range. It helps you whether you’re a beginner or advanced to come up with ideas and very useful resources.

Another very useful tool you can use on your product / service website to gain exceptional feedback from your visitors, is live chat. This tool is particularly useful if you have a good amount of traffic coming to your website each day I would say between 50 to 100 visitors a day then the use of live chat is essential. This system of chatting and observing people live on your website is a science that has been distilled by only one man in the world by the name of Ari Galper of www.Unlock-The-Internet-Marketing-Game.com. I’ve had the pleasure of using this system for over 4 years and you’re going to get a great deal of excellent feedback from using this advanced tool. I highly recommend you look at it if you have a fair amount of visitors coming to your website each day and not converting sales, or getting leads to optin as much as you’d like.


In Part-4 You’ll Learn About -
Content Creation

Part 2 - Information Marketing Strategies

In this section you’re going to learn about most effective information marketing platforms, how to set them up the easiest possible way, and which at what speed they will get results for you.

I’m also going to show you a video on how I use my own information marketing platform for one niche that I work in. This system is easily one of the most powerful and simple to use platforms I’ve ever utilized and the results speak for themselves as you will see. You too have access to the same platform, training and results.

Instructions
Here’s a list going from the fastest results to the slowest (yet most stable long term) results for building your online attraction marketing system:

1.    www.Magic-Article-Marketing.com - Submitting your articles and valuable information in your head is crucial to your success in attracting new business to you. Now, you can always go and submit articles yourself to the top 40 major article directories manually, if you need a free and fast start and some good exposure.

2.    www.WordPress.com - Word Press is what’s known as a blogging platform and is one of the most powerful ways to build a free, highly exposed web presence today. If you’re new to attraction marketing, don’t have a lot of capital to spare, my suggestion would be build a “stock standard” blog from Word Press, they have a lot of free templates to choose from and are quite easy to workout how to use. If you can spare ten dollars a month however, I would most certainly suggest you learn more about Word Press by visiting www.WordPressTutorials.com, just like I did when I first started. They have videos, screenshots and forums where you can fast track your learning curve.

3.    www.Magic-Video-Marketing.com - This system is one where you put in a few days to learn how to create 1 to 5 minute mini-marketing videos for submission to video sites for free. I personally use magic-video-marketing.com’s service to blast out my videos to the interent, blogs and podcasts all in one hit, it’s extremely powerful and brings in tonnes of traffic, best of all it’s completely automated. If however you are tight on a budget here’s a list of video submission sites where you can signup for free, and submit your videos to them manually. You can also read my book called video marketing profits, download it here.

4.    www.Website-Buildit.com - Otherwise known as Site Build It or SBI, this is a program that steps you through a simple (yet detailed) process, so you can create your own information marketing website. This is a long term process, and you’re looking at between 3 to 6 months before you begin to see a good flow of visitors to your website, but if you take the time to do this, you will most definately see great results and I think it’s well worth it.

Click Here to watch a video of the Site Build It system I use for an information authority site called www.Law-Of-Attraction-And-Success.com

5.    www.Magic-Minisites.com - Here’s a website that I’ve created personally to help serious entrepreneurs and business owners to “niche” their website into what is known as a “Minisite.” A minisite is a very highly targeted one page business site that has one goal in mind… To educate the visitor on exactly what they come to your website for in the first place, and then to build trust so they feel comfortable communicating with you. Nothing else exists on a minisite, except for a few components that help raise trust levels, educate them and hopefully have them join you in business. I recommend you have a look at Magic Minisites and click on the links down the left hand margin to learn more about it, as well as subscribing to the lessons for “Improving Your Web Presence”, if you wish, however they’ll be very similar to what you’re learning here.

 

Your “Fast Start” Attraction Marketing Training System
To gain the fastest possible access to learning a complete attraction marketing system, I would highly recommend “The Renegade University” marketing system training. This program, is one of the highest quality, video training resources I’ve found. Simple to use, easy to follow instructions “that work”. Here’s the web address to visit and I encourage you to become a complimentary member, then when you’re comfortable and seen a few of their in depth videos for free, you can trial their montly membership (where the “real” value is) for just under $50’s per month. Visit www.Renegade-Marketing-System.com for details.


Resources For Learning More
Here are some ebooks I would like you to read, so you can gain further understanding of how to write and position yourself so that you’re exactly what your target audience is craving for and how to monetize that niche profitably in your own business:

1.    The Net Writing Masters Course - Download Here

2.    The Service Sellers Masters Course - Download Here

3.    The Affiliate Masters Course - Download Here

I would also recommond at some point you invest fifty bucks or so in to a couple of online books that will help you further clarify your niche by implementing your specialized knowledge and packaing it, in an information package both for online and offline distribution. These books are called:

1.    Make Your Knowledge Sell - www.Make-Your-Knowledge-Sell.com

2.    Make Your Words Sell - www.Make-Your-Words-Sell.com


In part 3 your going to learn about -
Backend Systems Creation

Part 1 - How To Have An Effective FREE / Low Cost Web Presence!

Here’s where it all starts, you may have a website at the moment and you may not, but I’m going to start from the beginning and assume you have no web presence right now.

If you do have a web presence you may wish to jump ahead to learn the more advanced strategies I’ve outlined in this course in later steps, simply click on the next step link at the bottom of this page.

Blogging Online for Free!

The very fastest way to get an online (FREE) presence online is by using what is known
as a Blog. And the best place to get a free blog is at
www.WordPress.com

Click here to watch a short wordpress video to show you how to setup your wordpress
blog
.so you can at least get started in about 10 minutes to having a web presence. You’ll need the Quicktime movie player to watch the video, and can download it here for free.
….
Should you wish to learn more about how powerful WordPress can be in creating
your online presence very innexpensively, I would suggest you educate yourself
further on blogging by learning from the following resources, just click on the header of each one below to learn more:

….
1. Word Press Tutorial Videos
…….This is a site that charges a minimal monthly fee where you can quickly learn
…….about.WordPress, how to set it up, the basics of installing it and then getting
……. into some.more advanced processes. Well worth a look for just under
……. $10’s / month.

….2. WordPress Adsense System
…….This system teaches you “in detail” how to setup custom WordPress blogs on your
…….site and utilize Google’s Adsense advertising system to make an income from. It’s
…….a very thorough course that shows you how to really profit from using WordPress,
…….not.just by selling your goods & services but how to sell other affiliate products
…….as well.

…….This program has some excellent templates for WordPress that have their own
…….built in programs to help you get excellent exposure on the web, using very basic
…….beginners language and instructions, so anyone can do it. For just under a
…….hundred.bucks it’s one of the most thorough I’ve seen anwyhere.

….3. Rapid Niche Websites
…….This is another program that is a twice as expensive than the one it step 2,
…….however it’s got a very simple to use interface that creates a website in
……. Wordpress.for you and teaches you how to set it up from your computer, very
……. powerful system.which I use also.

….4. Semiologic Software
…….This software is a competitor to the above, they all do similar functions, however
…….it’s the most expensive at just under three hundred dollars, yet it’s very powerful.

Now the issue with signing up for a free blog, like the one you see in the videos, or with the software above is the learning curve. Plus you need to be a little technically inclined to learn from the step-by-step tutorials provided, so you learn how to upload the files to a computer that hosts your website / blog called a “webserver” that will hold your webpage files. The webspace where you’ll be uploading the files for the blogs to, will need to be purchased and I’ll be showing you how to do this in a later step via instructional video.

The solution to the problem of installing a WordPress blog, is to go with a monthly paid for solution that has good support via phone and email, as well as excellent video courses that show you how to set it up every step of the way.

Unfortunately if you want a website / blog setup for you, you’d be looking at anywhere from one hundred and fifty dollars up to a few hundred for a fully turnkey blog / website, setup and ready to go.

The beauty of a blog over a website is you can have it setup so that you can post information to it daily yourself, so it updates daily (and this is what makes it rank highly and get found in the search engines… fresh content daily, weekly or monthly) and you can do it via “email”, or have a big chunk of material you’ve written added to the blog and it posts all of it at intervals you ask it to, it’s very clever stuff.

….5. Hosted Blog Solution - www.Square-Space.com
…….Squarespace is an excellent option for people who want to do it themselves yet,
…….still.not have to worry about uploading all their files to a file server and recieve
…….great.support, and I highly recommend this service as I do all of the ones above,
…….I’ve invested in all of these, used them and tested them and they all work great
…….once you.get through the learning curve. Learn more about SquareSpace by
…….clicking here.

…….To have a complete video walkthrough for Square Space, should you have a look
…….at.www.Renegade-University-Training.com which is a monthly video training
…….program,.which has a very in depth training video course on Square Space, and
…….use and endorse Square Space very much and are experts at teaching it. However
…….you’ll have to look at investing just under $50’s to do so… I did and it was well
…….worth it as far as fast tracking your learning curve from months down to a week
…….or so.

….6. Custom WordPress Blog Creation
…….If you don’t have the time to learn how to create a blog and customize it yourself
…….you can have a cost effective blog setup and customized for you. Depending on
…….how.simple or complex you want your blog setup and the graphics you require
…….will reflect the pricing which is still extremely cost effective and you won’t have
…….the learning.curve to go through. To learn more about your options with having a
…….blog created.for you please visit: www.Custom-Wordpress-Blogs.com

——————————————————————————————————


Do-It-Yourself Mini-Website Creation Video Course


For those of you who wish to build a range of websites for your products or services, the way to go is by building what is known as a niche website that promotes just one of thing at a time. These are known as minisites and they’re extremely powerful when created in the “right” way to sell your products and services online.

I’ve created some basic video steps below to show you exactly how you can easily create very attractive minisites yourself. The only tools your going to need to create a minisite are described below with video instructions on each step of the creation process:

1. Website editor software, I personally use a program called Adobe Dreamweaver, but
you can just as easily download other software that is less expensive and will do the
same thing like Microsoft Frontpage, which is often a very popular choice.

- To learn more about Adobe Dreamweaver click here.
…..You can also purchase the downloadable version of it instantly here also.

- To learn more about Microsoft Frontpage go to www.Microsoft.com and search for
…..“Frontpage”, or you can also pickup this software at your local computer store.

2. You’ll need a base website template to work with to create your minisite, I’ll be
providing.you with some basic templates to get you started and their are many
options to make.your base templates look more graphically attractive if required.

Here is a list of quick start videos that show you how to get up and running fast:
1. Video One - Download your mini-site pages and edit them… Watch it here
2. Video Two - Inserting Paypal buy code to accept payments… Watch it here
2. Video Three - Registering a domain name for your website… Watch it here
3. Video Four - Create a hosting account to hold your website… Watch it here
4. Video Five - Uploading your website so it’s live online… Watch it here

NOTE: You’ll need the Quicktime Movie Player to watch the videos, get access to it
………..for free.by clicking here where you can download it for free.

3. Create a sales letter for your product or service quickly and easily using a sales letter
generation tool by sales copywriting expert Brett McFall, called “The B.U.R.P.I.E.S”
formula. I use this formula for a great deal of my products and it works a treat, and
.. it’squick and easy, here’s where you.can learn more about here.

4. Have custom graphics made for you by your graphic designer, if you don’t have a
designer to create them for you, our graphics team can create them for you very
cost effectively. Email my graphics team at Graphics@Magic-Minisites.com to
.. enquire.further about our starter graphics packages to get your first site up and
.. running “Super-Fast” and “Very Innexpensively”!

5. Should you require custom help with your minisite or blog at any stage of the process
….you can also contact my design team at CustomDesign@Magic-Minisites.com and
get.thier help to overcome any sticking points you might face in the design of your
site.

6. Now that you’ve gone through the above steps you can download your free website
….templates right here.

 

 In the part-2 you’re going to learn about - Information Marketing Strategies

Savvy Squeeze Page Generator Helps Create Targeted Leads Fast!

I’ve just been doing some in depth research of squeeze page generators, and which ones offer the best value for money, as a lot of these tools are often run with an online interface, that often has a small 30 to 50 dollar fee attached.

The best one that I’ve come across so far can be found at www.SqueezePages4You.com, this particular one offers inbuilt unlimited autoresponders (I would suggest one of the better autoresponders being Aweber, you can get it at www.EmailMarketing4U.com, audio and video, all which can be captured and uploaded directly into the program which I think is awesome and “easy” to do.

I was so impressed with this program I’ve recorded a 10 minute video below to basically show you exactly what’s inside this simple little online tool.

See below and then if you like what you see go and get your $1 - 7 Day Trial…

 

Site Build It - Your “Rock Solid” Way To Information Marketing Success!

You’re probably thinking “Yeah Right” how’s Site Build It or the myriad of other internet marketing platforms going to help me achieve results?

Well, I can’t speak for the hundreds of other users who are already experiencing success with this program (but you can just go to the testimonials page to see them all), I can only tell you about mine.

I know that this platform works over the long haul, and all I’ve ever taught my clients is to look at their marketing “long term” I’m always very shady of these “success overnight” type deals that are going on everywhere online (even more so in 2009).

There seems to be a plethora of systems, programs, tools, platforms that are coming out and being promoted by Twitter, Facebook, MySpace and all the other free blogs that are so easy to setup as “Spam Bases” and it’s just not “AUTHENTIC”!

Here’s how I’ve succeeded online…

Over the past several years or so, I began creating an online presence, my very first website was one called “Top Sales Training” and I created that with the site build it platform (somewhat “VERY” skeptical).

What it taught me was a logical, step-by-step 10-part process that made complete sense to me, even though I knew “nothing” about internet marketing or more specifically information marketing at that time (a lot of people “still” don’t know a lot about information marketing)… Hint, hint, wink, wink :-)

Over the period of 3 months, I saw very little in the way of initial traffic, because I was busy putting the “foundation” in place, finding keywords with their easy to use keyword tool, putting a site blueprint together and weighing up my ideal site concept from the top 3, which they taught me how to do effectively.

I was quickly becoming a very savvy, internet marketer from what they were teacing me, little did I know that this would help me for years to come!

Over 6 months I finally registered my ideal site concept and the web address, because site build it teaches you “not” to just go out and blatantly buy a website name, then try and create traffic, but to first, identify your passion, see if there’s a market, identify the words for articles you’ll create content from, then do that 2 more times…

After you do the above, and find your “ideal site concept” then, and only then do you register your “ideal domain name” with the keyword concept you chose, in that domain…

There is a real science behind this, it’s basically teaching you the science of search engine optimization, but with none of the techno-babble behind it and certainly none of the thousands of dollars in expenditure.

Well, after I registered my domain name and got busy putting up 50 or so articles via the easy to use site build it page creation process, which they refer to as “block builder” which is so simple to use (and even more so with their video tutorials you simply can’t put a foot wrong).

I began to see traffic coming to my site, not Google Adwords traffic (because at that time I was making a little money with some adwords campaigns but mostly losing it hehe)…

It was a sheer feelign of relief to see that non-paid for traffic coming in from Google, Yahoo and other search engines and this was just the beginning.

You see, as you create your content, site build it goes out and does all the dirty work for you, it just guides you on “how” to build your sites pages correctly, then when you click on the “build it” button you’re done.

To cut a long story short, this site that I created back then called “Top Sales Training”, at the end of one year was bringing me over 100 unique visitors a day, and I was selling the program I was promoting back then called

Unlock The Sales Game at about 3 to 5 per week and getting a $100 commission each time I sold one.

This impressed Ari the founder of the program so much, that he hired me to work with him to develop his site and come and coach for him as a sales coach (as I was working as a sales manager for 10 plus years prior to that).

It was at this time, I decided to take down the site due to a potential conflict of interest in working with my new found sales guru and internet marketing buddy.

I’ve since created one major site with site build it called “Law of Attraction and Success” and two others that I’m currently working on, this being one of them and only a few months into this project, I’m seeing a few unique visitors coming to the 3 to 4 pages (yes, I’ve been slack in creating this site) to read what I’ve done so far.

It astounds me how simple this process is!

I’ve created www.Guaranteed-Internet-Marketing-Business-Blueprint.com and also www.NaturalColdCalling.com with Site Build It and I’m seeing a small trickle of traffic to it as well. My main law of attraction site is now over 200 pages and getting well over 100 unique visitors a day and will get more when I implement (finally) the other many strategies that site build it recommends.

I know this sounds like a lot of work, and it will be quite a learning curve for you, but if you “Stick This Out” you will be one of the top 3% of marketers who get results, long term… PERIOD!!

I can’t speak highly enough about site build it… you can see my 10-part video series on it at my main website called www.Digital-Business-Architect.com go there now and be part of my list, I promise I won’t be spamming you or anything like that, you’ll get my video presentation and some content via email about the process site build it uses called C-T-P-M (Content, Traffic, Pre-Sell, Monetize)…

It’s a model that works and I can testify for that :-)

Now go and enjoy your day!