Anyone with the right copywriting tips can create amazing marketing copy. And each time you look at what good copywriting is based on, you’ll find some key elements are in place.

Now the gurus are going to try and confuse you with all their different acronyms for how they write compelling copy, but it all boils down to the same thing.

IntroducingWho, What, Where, When, Why and How!

It sounds rather simplistic doesn’t it? And that’s where most go wrong, they try and overcomplicate the process when they really don’t need to.

These principals will work for direct market copywriting, online copywriting and offline copywriting.

If you focus on the following 5 copywriting tips you’ll never go wrong:

1. Create simple, easy to read, brief and potent. Don’t make the mistake of overwriting (i.e. don’t use a mallet to kill a mosquito)!

2. Use low-pressure angles to build trust with your reader rather than hyped up headlines that are so common these days, and really they only work on “suckers” and no-one wants to be thought of as a sucker. Using words like “Act Now” or “Limited Offer” are only going to antagonise people and trickery isn’t the way to winning “Long Term” sustainable, trusting clients. I don’t know of any other copywriting tips that tell you to do the opposite of writing a “call to action” but trust me on this, it’s what you need to do to be effective!

3. Be honest in everything you write, do and say. Concentrate on building your credibility through social marketing online and networking events and speaking offline. If you make wild claims then you had better be sure that you can back it all up, or it will haunt you forever. Therefore, using Guarantees are great, but don’t make a 300% money back guarantee if you can’t cover it or your product / service isn’t red hot!

4. Over deliver. Make an offer that is so valuable to the reader that it’s going to make them feel completely “Comfortable” so they feel like they’re a customer even before they buy. If what you write is something you would keep and or, tell your friends about then it’s more than likely going to be valuable to your readers also.

5. Most copywriting tips often adress how long or short, your copy letter should be, and the answer is, it should be to fully get your message across! Don’t get this confused with “waffling” on to try and fill out the letter. A useful exercise is to keep asking about your product “What Else?” and write down every angle, point, positive, negative that you can think of and go through the “what else?” exercise until you can’t personally think any more on it.

Then when you can’t think of any more, give your letter to some of your most respected colleagues, family, friends to read it and get their “honest” critical feedback. You’ll find there are “Tonnes” of holes in it that you’ll be able to plug up before your piece goes live.

The secret reason “why” most sales copy is so darn long, is the hidden, psychological fact that the more time invested in something, whether it be a sales letter, a sales person presenting a solution, a relationship or whatever, the more likely the chances of that relationship sticking!

Now in a sales sense, the more time you spend reading one of those long letters, you’re “NOT” being hypnotised, but your being “acclimatized” to that writers personality, and the more you read, the more trust you have and time you’ve invested, which in the end makes you comfortable and you buy.

It’s the closing “HYPE” at the end of the sales letters that make you feel bad about buying, not the actual process of buying that makes you sometimes get buyers remorse. So the hint here is, take out all the hype and replace it with trust triggers that endear your readers to you, you’ll be thanking me later for this one tip! But when you mix it with the other copywriting tips above, you have a very good arsenal to write effectively with.

So in reality, you don’t have to be a top notch professional to write great copy, but rather, be a good connector with your target market, offer value and understand the depths of your niche.

Once you go through this process, you’ll be well ahead of the game in creating a top notch, high converting sales campaign. I hope these copywriting tips have proven to be useful for you, take them and use them to your benefit.

Learn more copywriting tips by visiting my Internet Marketing Business Blueprint site.