Information marketing has a magical element in it that most salespeople and top marketers have known about for years. It’s the fine art of sharing “valuable” information to prospects, with “no” expectation of a sales or anything else for that matter to come from it. This in itself is an extremely powerful concept if you use it correctly.

So what does this process do for you? Well, it allows you to “give” something of immense value, to someone (a prospect) who desperately needs that information.

Please, don’t go and plagiarize articles exactly, but rather take the idea, put your own flavour, ideas, personality and experience to it, that will then be 100% unique, and I guarantee you that you’ll never, ever, be without ideas for information marketing this way.

If you can share a little about yourself with prospects both online and offline, and show them that you’re a credible and trustworthy source, then their going to feel “comfortable” with you and the process you use to sell (which is basically “not sell” but “inform”)…

Now lets expand on this concept of information marketing and how it’s used in society, to help masses of people buy without even being sold to.

Magazines and television documentary shows on new products emerging on the market and the reviews they do with industry experts see’s us driving to the stores that are recommended at the end of the article or program in the hoards to “buy” with very little interaction with the salespeople required.

A few of the greatest example for online marketing that I’d like to show you and for you to learn from and use, are:
- How-to’s
- Checklists
- Directories
- Statistics
- Measuring tools
- Industry-specific reviews
- Calendars
- Addresses
- Phone numbers
- Web links
- Conversion tables
- Keyboard shortcuts
- Glossaries
- Calculations
- Formulas
- Q&A’s
- Wikepidia.com
- Blogs
- Step-by-step reports
- YouTube.com
- Facebook.com
- Squidoo.com
- Reviews
- Article Marketing
- White papers
- Online Website-Buildit.com

By using the above ideas, resources and websites you will come across so much information and ideas to “give” to your clients, they’re going to recognize you as the industry expert very quickly if you just keep producing and sharing yourself and who you are and what you’re about on a deeper level, you’re going to be discovered and related to.

The whole time you’re creating these information pieces you’re going to be gently positioning yourself as the knowledgeable guide who “connects” with your target audience. This is such an incredibly powerful and authentic way to go about business, that you’ll find people who you’ve never spoken with before connecting with you and saying they feel like they know you well. All because they jumped into your persona and followed your stories, articles and information for some time before they met you (this is very “POWERFUL” for both online and local offline marketers and salespeople)!

Something to be aware of is, the online world is full of copied articles done by others, this is called “PLR” which is short for “Private Label Rights”.

What I’ve found is using ghost writers and PLR products will never be as authentic as taking your knowledge and writing it from your own experience and expertise. So unless you have a great writer who understands your style of writing and thought processes, then you’ll be better off doing this yourself initially.

Even if you find yourself stuck for an idea, try going into Google and type the topic your wanting to write about, and look for savvy information online for “Ideas” only.

I hope that at least some of the above ideas have helped you to decide to “begin” using information of some sort, to build trust, authenticity and credibility into your business even more than there is now.

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Adam Price is a full time internet marketer and the founder of Nett Knowledge, a company that helps business owners find and plug the profit gaps in their website strategy. His websites are www.NettKnowledgeBlog.com & www.Magic-Minisites.com